This is Advertising

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9781856696470

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This is Advertising addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. It will provide a useful, informative guide to some of the latest developments within advertising.

Author: Eliza Williams

Paperback

224 Pages / 210mm x 270mm

Published by Laurence King Publishing, London

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Each chapter within This is Advertising contains a series of case studies which are presented through a short text, illustrations and captions. An overall introduction to the book and to each section offers an overview of the subject by the author. Ten interviews by a selection of leading advertising figures will offer a number of different perspectives, as well as various feature quotes throughout. The book is visually impressive and provides some solid information about the significant changes taking place in advertising now. The target audience for the book is people already working within advertising, students and anyone with a broader interest in the subject.

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