Charles Saatchi's Beyond Belief offers a selection of advertising created before the industry had a conscience; and demonstrates the radical change in attitudes to women, race, tobacco, size, and drugs. Saatchi guides the reader through its seven controversial sections in his inimitable style.
"In the middle of the last century, marketing men had few qualms about creating brutally offensive advertisements...It proved a grimly amusing task to find so many examples that I could collect together; they provide a clear insight into the world of the 'Mad Men' generation and the consumers they were addressing. Although many of the advertisements selected are alarming they present an important portrait of society in the 1940s and '50s." - Charles Saatchi
No customer comments for the moment.