BEYOND BELIEF RACIST, SEXIST, RUDE, CRUDE AND DISHONEST: The Golden Age of Madison Avenue

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9781861543721

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Author: Charles Saatchi

Paperback

300 pages

20.7cm x 2.4cm x 27cm

Published by Booth-Clibborn Editions, 2015

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Charles Saatchi's Beyond Belief  offers a selection of advertising created before the industry had a conscience; and demonstrates the radical change in attitudes to women, race, tobacco, size, and drugs. Saatchi guides the reader through its seven controversial sections in his inimitable style.


"In the middle of the last century, marketing men had few qualms about creating brutally offensive advertisements...It proved a grimly amusing task to find so many examples that I could collect together; they provide a clear insight into the world of the 'Mad Men' generation and the consumers they were addressing. Although many of the advertisements selected are alarming they present an important portrait of society in the 1940s and '50s." - Charles Saatchi

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